The Brief 

As part of its continued international expansion, online whisky auctioneer Whisky Hammer launched a new operational hub in Hong Kong, creating a base to support buyers and sellers across Asia. Bold St was tasked with building awareness of the launch, reaching relevant audiences in the region and driving traffic and registrations to the Whisky Hammer website.

The Result

Bold St delivered an integrated PR and paid social campaign to build awareness of Whisky Hammer’s arrival in the Hong Kong market. A targeted international press release secured 83 pieces of media coverage, with a potential reach of 51.3 million across key markets including Hong Kong, Singapore, Malaysia and the UK.

Paid social activity was delivered in two phases. The initial campaign with tailored Mandarin creative generated 160,467 impressions, reached an audience of 85,499 and drove 1,023 website visits, including 992 from the Mandarin creative, alongside 13 website registrations. The campaign achieved a cost per landing page view of £0.29 on a total spend of £299.97.

Building on the initial campaign, Bold St launched a second phase which generated 38,465 impressions, reached an audience of 27,507 and drove 279 website visits on a spend of just £88.89. This activity also contributed to 8 website registrations.

How we got there

By combining targeted PR, paid social and organic content, Bold St Media created multiple touchpoints around Whisky Hammer’s Hong Kong launch, building awareness while driving audiences directly to the website. Performance from the initial campaign was used to inform the second phase, with Mandarin creative helping to drive website visits.

The integrated approach gave Whisky Hammer visibility across earned, organic and paid channels, supporting the brand as it established its presence in a key new international market.