What we helped with

Copywriting

Creative campaigns


The client

Aberdeen-based Viewport 3 are specialists in 3D scanning for the subsea sector.

 

The brief

With over 30 years of subsea and oil and gas experience between them, both Richard and Chris knew their photogrammetry service offering was a game-changer. However, they initially encountered some reluctance to put their claims to the test.

That’s where Bold St came in – our role was to support Viewport3 in developing their brand and communicating their key messages and successes to their target audience, proving that they could walk the walk, as well as talk the talk.

 

The work

Brand development

Eilidh, Bold St’s Managing Director, delivered a brand workshop with Viewport3 right at the outset of our collaboration. It’s part of our core ethos to establish a clear understanding of a brand’s story, personality and values so we can weave this through everything we do for our clients, whether it’s marketing collateral, press releases or advertising.

 

Website / brochure

We quickly put this to good use by writing the content for their brand new website. Working with the creative powerhouses at graphic design studio, Form Digital, we developed a striking and engaging new website. Not only does it give potential clients a clear understanding of what they do, how they do it, and how this saves time and money, but it also reflects Viewport3’s dynamic, edgy personality. Pages devoted to news, as well as testimonials from happy clients, have proved to be important tools in shattering any lingering misconceptions.

We consolidated the key messages from the web copy in an eye-catching and minimalist brochure. Straight-talking copy coupled with Form Digital’s downright cool branding and design produced a brochure that stood out from the rest for all the right reasons.

 

Events

Subsea Expo arrived in Aberdeen hot on the heels of the website going live. Viewport3 wanted their stand to reinforce the message that the level of accuracy they can provide is unprecedented – even sub-millimetric where required.

Once again, we worked with Mark Gordon at Form Digital to turn this vision into a reality. Every element of the stand was carefully curated to communicate Viewport3’s new, distinctive branding, as well as their ability to provide clients with data that is ‘pin-point’ accurate.

It paid off, with a number of visitors complimenting Viewport3 on the quality of their stand.

 

Press and publicity

We have run a number of press campaigns in parallel with the development of marketing collateral, covering success stories including a new investor coming on board, and a breakthrough project with a major player, as well as being short-listed for two prestigious awards and taking part in an international mission to scan a lost WW2 navy submarine.

We adopted a strategic approach to the distribution of each and every one of these press releases, targeting the publications and media outlets that would reach the greatest volume of Viewport3’s target market. Introducing Chris and Richard to the most influential journalists in the oil and gas sector was a key element of this strategy.

 

The coverage

 Viewport3’s stories have been picked up far and wide: from websites with an international readership such as Sea Technology to national newspapers such as the Scotsman. Of course, we are acutely aware that the largest proportion of Viewport3’s potential clients will read the Press and Journal, and in particular its Energy Voice website and monthly supplement. In a bid to reach out to them, we have helped to cultivate a relationship between Richard and Chris and the editors of those publications.

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