What we helped with

Media relations


The client

The Deeside Local Food Festival is an annual event celebrating the quality and diversity of food and drink produced around the North-east of Scotland. We have worked with Rachel Gambro one of the organisers from The Mixing Bowl, for the last two years.

 

The brief

Our brief was to generate publicity in the run-up to the event, and afterwards, showcasing how well it went. Both are crucial to the festival’s success, targeting people who might be interested in attending as well as potential sponsors.

 

The work

2018

We wrote two press releases: the first focused on stallholders who had changed careers in order to fulfil their dreams of being a producer, while the second described the success of the event, in particular the Great Aberdeenshire Menu cookery demos. We issued each of these to all our local and national news, business and lifestyle media contacts, and were delighted with the response! National titles including The Scotsman, and Scottish Field magazine covered it, as did a huge number of North-east websites and publications – a double-page spread in Society magazine was a particular highlight.

 

2019

An additional launch event was added into the mix – a soup-making workshop for two of the festival’s charity partners, Charlie House and Inspire. We wrote and issued a press release and photos from this event, which kick-started the build-up to the festival about a month beforehand. This year the pre-event press release singled out one of the really interesting local producers, who was also a speaker at the event. With a great photo to accompany the press release, this secured a substantial amount of coverage in the local dailies and weeklies.

 

We liaised with VisitScotland in pulling together the post-event press release as we wanted to highlight the lasting legacy of the festival for local food businesses, and tourism in the area generally. The press release was picked up by a wide range of local media outlets, both print and online, with coverage running for a number of weeks afterwards. We were delighted that this included a number of business publications, which would target potential sponsors for next year.

 

The result

Over 3,400 people attended the 2019 festival, which featured a staggering 74 food and drink businesses, many of whom were so busy they sold out long before the end of the day! Rachel has already had enquiries about next year’s festival from those interested in getting involved.

 

This was an immensely enjoyable project for Bold St to be part of, and we thoroughly enjoyed working closely with Rachel throughout the process.

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