The Result

Bold St Media orchestrated a strategic collaboration between Glen Garioch and Six by Nico, culminating in an exclusive Burns Night event. From conceptualisation to execution, we facilitated a seamless partnership that exceeded initial conversion goals.

The Burns Night event was a great success, selling 110 tickets, surpassing the original goal of 68. 

This collaboration not only delivered a unique experience for attendees but also worked on further strengthening the brands of both Glen Garioch and Six by Nico in the Aberdeen and Shire area. The partnership was amplified through press coverage, premium video content, and targeted digital advertisements, further enhancing brand visibility.

“It seemed to us that the entire ‘game’ of the management and staff had been raised! The collaboration with the local distillery (Glen Garioch), whose staff were also present and engaging about their drams offered in the pairing menu, was a piece of genius.”

Review from event attendee 

How we got there: 
Bold St Media initiated discussions with Glen Garioch, recognising the synergy between their whisky heritage and the experiential dining approach of Six by Nico. Once both parties were on board, we developed the concept of a Burns Night celebration that seamlessly provided an exceptional dining experience with fine whisky to celebrate Scottish icon, Robert Burns.

To bring the event to life, Bold St: 

• Facilitated collaboration between both brands, ensuring alignment on vision and execution.
• Managed logistics, including whisky sample deliveries and event planning.
• Developed and distributed a press release to generate local hype.
• Produced high-quality video content at the Glen Garioch distillery to capture the essence of the collaboration.
• Created voiceovers for digital advertisements.
• Oversaw final event preparations, guaranteeing a seamless execution.