The results
A media release announcing the significant contract win generated strong sector visibility, particularly with an Energy Voice exclusive supported by coverage in six additional publications, including Scottish Financial News and local business outlets.  Social amplification on LinkedIn complemented the press activity, delivering high levels of engagement. On the day of release, NMC’s website saw a marked increase in traffic, driven largely by new users engaging with the contract announcement and accompanying social post. 

The campaign ensured the contract win was positioned as a clear indicator of NMC Energy’s growing role and credibility in the decommissioning market.

How we got there

Bold St Media worked closely with NMC Energy to shape a clear and concise narrative around the contract, highlighting its significance within the decommissioning sector. We managed to secure an exclusive announcement with Energy Voice, providing an authoritative platform, and the right audience to lead the story. This was followed by wider distribution across to extend reach and maintain consistency of messaging.