3 simple actions to consider for your business in 2020

The roaring twenties have come around again! Known as the decade that introduced cultural and social change, carefree living and prosperity for many, it was a decade of significant change.

As we continue to keep up with new technologies, the latest apps and constant social media updates, it’s true, the only constant is change.

That’s why it’s important to pause, reflect and figure out the positive steps you want to take this year for your business’ brand. With a modern mindset, an appetite to keep up and a desire to catch attention, it’s still important to get the basics right and prioritise.

What better time than the New Year to really whip your business PR and Marketing plan into shape? You’ve probably set some resolutions for your personal life, but have you set some goals for your business’ brand? What went well last year? What could have gone better? Did you miss out on any opportunities?

Here are a few points to consider:

  1. Your brand

Was your brand look and feel consistent last year?

If working well, your brand should convey who you are, what you believe, how you behave and what your business stands for. Your brand should be obvious on all channels, now is a great time to re-visit your website and really take into consideration whether it reflects your business and ‘what you do’ accurately. Another consideration should be whether your colleagues are invested in the brand, do they feel passionate about the brand or could some internal communication help them understand how they can really be part of it and help deliver the right message on your behalf.  They can be one of your strongest marketing tools if you get this right. Take another look at your brand guidelines document which helps make sure your brand is on track no matter who is developing an asset on your behalf.  If you don’t have one, make it a priority!

  1. Target messaging

Have a think about what you want to achieve this year, do you want to drive more sales in a particular product? Do you want to build better engagement with a certain age group or business type? Or do you just need to reconnect with your customer base?

Time consuming?  Maybe.  But identifying your different target markets will allow you to focus your marketing efforts in the most cost-effective way possible. By using appropriate language and keeping in mind who the end user might be, clever target messaging should resonate with potential buyers and create more impact than a generic approach.

Once you have figured out the audiences you would like to target, it’s time to start thinking about what channels to use and who might influence the ‘buying’ decision.

  1. Get digital

Outline a clear social media marketing strategy and set aside the time for video and image production to really great impact and engagement. Ten years ago, job titles such as ‘Social Media Content Manager’ didn’t exist, now, while not every business has the budget to create this role, the area still demands an investment in time and expertise if it’s to drive the results it has the potential to. So, this year, make sure great quality social content is heading to the top of your ‘to do’ list.

Given the continued importance of social media in consumers lives, businesses need to use their social platforms to do more than target their audience and show how they stand out from industry competitors.  Use the space to create conversation with your audience, build up interest, likeability and trust.  Only then will this authentically turn into the ability to influence and create a desire to work together.

With Instagram threatening to remove likes, the increase in ephemeral content (short duration – Instagram stories and Snapchat) and video content continuing to dominate, it’s important to be aware of 2020 social trends and how you could use them to your advantage.

Don’t get left behind! Take time to reflect and put these three steps in motion to kickstart your 2020 goals.

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